Behavior Driven Insights

 Why

Humans are not as rational decision makers as we think. The vast majority of people’s decisions are quick and intuitive, and driven by emotion and experience rather than reflection and rationality.

Understanding of the context and peoples beliefs and goals

How people choose is affected by how they feel and what they think at the moment and therefore understanding the context, people’s beliefs and goals is key for powerful insights to influence choice.

Is the lens by which choice happens; influences the evaluations, expectations, the perceived value and the experiences. Can work as barriers or triggers

Motivators behind the choice. We will look for a higher order of needs beyond the basic functionality.

End to end Delivery

Because we believe that Exercising strategy deployment concretizes learnings, secures consistency and speed to market while developing clients’ marketing capabilities 

curious, committed, highly skilled, multidisciplinary and pragmatic team, but mainly, passionate about brands